June 3rd see’s our first Delivery for the AW17 season aptly named INVERNO (‘Inverno’ which means ‘winter’ in Portuguese). SHADEOGREY teamed up with Captured Moments Photography to capture these images of our newset collection now available instore at Stars29, second floor, Haddon&Sly. INVERNO is the first round in our evolution into a ‘cut and sew’ apparel brand. The mood of the collection is tempered by its color palette, which we’ve kept ...

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SHADEOGREY 'Crow black Hooded Sweatshirt' is the first part of our latest capsule collection we've named 'HARUNATSU'...It was a project scheduled to be released, late last year, but we had to hold it back a bit because it wasn't 100% complete. We doing things a bit different this time round, so we'll be dropping this capsule in parts as we build up to our winter range dropping end of April 2017.     Being a multi-cultural brand, all pieces ...

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The flannel shirt has become a wardrobe staple. Check out this guide on how to wear a flannel shirt and you’ll be rocking this casual staple in style in no time. Flannel is what I would consider an essential piece of outerwear. It’s become the epitome of the causal wardrobe. Flannel works great in chilly seasons because of the layering potential it provides.   A photo posted by mr Completely (@mrcompletely) on Sep 30, 2016 at 6:02pm ...

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