Blog, Fashion, Lifestyle, Streetwear

A Closer Look at the SS17 Capsule

Our SS17 capsule, codenamed ‘SWERVE’ (derived from the slang term), is the second collection where we’ve gone fully ‘cut-and-sew’. The lineup features casual staples of printed t-shirts and shorts, the latter of which is new in our product line. Which I must add, is a huge development on our part.       We decided to […]

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Blog, Lifestyle, Streetwear

Inverno Autumn / Winter 17 Collection

June 3rd see’s our first Delivery for the AW17 season aptly named INVERNO (‘Inverno’ which means ‘winter’ in Portuguese). SHADEOGREY teamed up with Captured Moments Photography to capture these images of our newset collection now available instore at Stars29, second floor, Haddon&Sly. INVERNO is the first round in our evolution into a ‘cut and sew’ apparel […]

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Blog, Lifestyle, Streetwear

Harunatsu Capsule Collection

SHADEOGREY ‘Crow black Hooded Sweatshirt’ is the first part of our latest capsule collection we’ve named ‘HARUNATSU‘…It was a project scheduled to be released, late last year, but we had to hold it back a bit because it wasn’t 100% complete. We doing things a bit different this time round, so we’ll be dropping this capsule […]

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Blog, Lifestyle, Streetwear

Tips on how to build your streetwear style

Streetwear’s a term more jumped on than a pair of Vans or Air Jordans. Is it bomber jackets and ripped biker jeans? Or longline tees and jersey joggers? Or both? Creating your own personal style is the art of combining an outfit, or an image if you will, based on the various aspects of your […]

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