Posted in BlogFashionLifestyleStreetwear

A Closer Look at the SS17 Capsule

by SHADEOGREYPosted on

Our SS17 capsule, codenamed ‘SWERVE’ (derived from the slang term), is the second collection where we’ve gone fully ‘cut-and-sew’. The lineup features casual staples of printed t-shirts and shorts, the latter of which is new in our product line. Which I must add, is a huge development on our part.       We decided to keep playing with our signature…
Posted in BlogLifestyleStreetwear

Inverno Autumn / Winter 17 Collection

by SHADEOGREYPosted on

June 3rd see’s our first Delivery for the AW17 season aptly named INVERNO (‘Inverno’ which means ‘winter’ in Portuguese). SHADEOGREY teamed up with Captured Moments Photography to capture these images of our newset collection now available instore at Stars29, second floor, Haddon&Sly. INVERNO is the first round in our evolution into a ‘cut and sew’ apparel brand. The mood of the…

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