SHADEOGREY ‘Crow black Hooded Sweatshirt’ is the first part of our latest capsule collection we’ve named ‘HARUNATSU‘…It was a project scheduled to be released, late last year, but we had to hold it back a bit because it wasn’t 100% complete. We doing things a bit different this time round, so we’ll be dropping this capsule in parts as we build up to our winter range dropping end of April 2017.
Being a multi-cultural brand, all pieces from our latest line are inspired by Japanese streetwear styles. This lookbook is just our way of introducing you to ‘HARUNATSU‘, which means Spring/Summer in Japanese. We enlisted talented photographers, Josh Webster and Cyril Ncube to work together on this project.
HARUNATSU capsule collection will be a combination of both t-shirts and outerwear. So far, the capsule consists of a black hooded sweatshirt with a full front zipper, vertical zipper on the left side and embroidery design on the right side of the chest. Woven tags on the neck and left sleeve and the fabric is 100% polyester.
See our collection showcased with alternative outfit combinations. You can style the hooded sweatshirt by wearing it as is, on top of a graphic t-shirt or underneath a light blue denim jacket or iconic flannel shirt with distressed Denims to complete the look.
This lookbook focuses on the various outfit combinations that will go with our ‘Crow black hoodie‘ and serves as a style guide.
SHADEOGREY is no new kid to the fashion world and we have been working tirelessly to produce a great collection and we hope these hoodies will get people excited about whats coming next.
HARUNATSU merchandise will be available online and instore at STARS 29, second floor, Haddon & Sly Building, this Thursday, 26 January, 2017