We recognize that privacy of personal information is important to individuals. Personal information for our business purposes is to be minimal, private, correct, safe and largely in the control of the individual. Except where otherwise legally appropriate we will treat your personal information private. We are principally a clothing brand. Retailing can utilize a number of facilities and functions including shops, the internet, promotional material, credit and other card systems. Lay by arrangements and reward schemes. As a regional clothing brand we carry out any or all of these means of business from time to time.

When you visit our website, you may provide us with two types of information: (i) Personal Information – which you knowingly choose to disclose, that is collected on an individual basis and is used in accordance with our Privacy Policy; and (ii) Website Use Information which is collected on an aggregate basis as you and others browse the Websites, and is used as set out in this Cookies Policy.

You can surf our Website anonymously and access important information without revealing your identity. However, in order to provide a better service, we use “cookies” to measure your visits to our Website, which make it easier for you to log on during future visits. A cookie is a small text file that our Website store on your web browser and can later retrieve. These allow us to distinguish you from other users on our Website, however this information does not allow us to identify you personally and you remain anonymous unless you have otherwise provided us with Personal Information.

Some of the cookies we use are essential for parts of our Website to operate, for example to remember when you add a purchase to your shopping basket or to enable you to pay for a product securely. Others help us to provide you with a better browsing experience, for example by remembering when you have logged in and what your display preferences are. We also use ‘analytical’ cookies (including Google Analytics) which allow us to recognise and count the number of visitors to our Website and see how visitors move around the Websites. This helps us to improve the way our Website works, for example, by ensuring that visitors can easily find what they need, and by telling us what features of our Website that are most popular. If you choose not to delete and/or block cookies from our Website, and continue to use our Website, you are thereby consenting to our use of such cookies.


Obtaining Personal Information

We make all reasonable efforts to ensure that information is stored securely both in electronic and physical form. Any information that we no longer require is destroyed. Personal information including your name, address, telephone number and email address will not be released, sold or rented to any entities or individuals outside of SHADEOGREY. We do not collect or record any credit card details you may provide when purchasing products from our site. Because of the nature of our business, it is necessary to obtain personal information from time to time. We will however not be unduly intrusive nor obtain or use information in an inappropriate manner. We will only ask for and use personal information we reasonably need to conduct our business.

As with any business, it is possible that as our business develops, we might sell or buy other businesses or assets, including potentially other online retail operators. In such transactions, information about customers (including personally identifiable information) often is among the transferred assets. Under such circumstances, SHADEOGREY or Company, as the case may be, would to the extent practicable require the acquiring party to follow the practices described in this Privacy Policy. From time to time, we may run contests, special offers, or other events or activities on the Web Site together with a third party partner. If you provide information to such third parties, you give them permission to use it for the purpose of that Event and any other use that you approve. We cannot control third parties’ use of your information. If you do not want your information to be collected by or shared with a third party, you can choose not to participate in these Events.

We may revise this Privacy Policy at any time by updating this posting without advance notice to you. Such revisions shall be effective immediately upon posting. It is your obligation to review the Privacy Policy from time to time.

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